Inspiring Safety Excellence: Leading by Example – Mark’s Journey

Are you a business owner, manager or supervisor?

An inspiring case study follows how a Safety Manager named Mark successfully transformed his company’s safety performance through coaching, lasting behavioural change, and exemplary leadership.

Mark’s journey is a testament to the power of compassion, dedication, and the ripple effect of positive change in creating safer and healthier workplaces.

We have the challenge:

When Mark took on the role of Safety Manager at a construction company, he observed a significant gap between safety policies and actual safety practices. Incidents occurred, and workers seemed disconnected from safety protocols, leading to many near misses.

So help was on hand with several areas that made an improvement.

It all started with a coaching approach:

Mark already believed that meaningful change begins with understanding the workers’ perspectives and guiding them towards a shared vision of safety excellence.

Listening and Empathy: Mark learned to actively listen to the workforce’s concerns, fears, and suggestions without judgment. He showed genuine empathy, recognizing the value of their input and experiences.
Building Rapport: Mark fostered trust and rapport with the workforce through regular safety meetings, encouraging them to see him as a partner in their safety journey.

Doses of positive reinforcement and recognition:

Understanding the power of positive reinforcement helped Mark introduce several initiatives to recognise and reward safety-conscious behaviours.

Safety Champion Awards: Mark initiated a monthly Safety Champion Award, where individuals or teams were acknowledged and celebrated for outstanding safety contributions. This recognition uplifted the morale and motivated others to strive for excellence.
Safety Success Stories: Mark shared safety success stories from the workforce, highlighting instances where proactive safety measures prevented potential accidents through near-miss reporting. These stories inspired others to follow suit.

Moving forward with leadership development:

Mark firmly believed that leadership goes beyond titles and that everyone could be a safety leader in their own right.

Safety Leadership Training: Mark’s leadership development helped him prepare workshops focusing on effective communication, coaching techniques, and empowering his workforce to take ownership of safety.
Leading by Example: Mark consistently demonstrated his commitment to safety through his actions and decisions. He works closely with front-line workers and supervisors, leading safety initiatives from the front and setting an inspiring example for the entire business.

There were outstanding results:

Mark’s new skills in safety coaching, positive reinforcement techniques, and leadership development helped radically transform the company’s safety culture.

Reduced Incidents: Safety incidents significantly decreased, with near misses being reported and addressed promptly.
Increased Employee Engagement: Workers actively participated in safety initiatives, contributing innovative ideas and becoming safety advocates in their respective teams.
Improved Communication: A culture of open communication and trust flourished, enabling a seamless exchange of safety-related information.
Safety as a Core Value: Safety became ingrained as a core value within the business, transcending mere compliance and becoming an integral part of the company’s identity.

And that was only the beginning:

Mark’s journey as a Safety Manager exemplified the immense impact of coaching, lasting behavioural change, and leadership in creating a safer and more fulfilling work environment.

His dedication to understanding the workforce’s behaviour, recognising their efforts, and nurturing safety leadership at all levels inspired business owners to embrace safety excellence.

Learning from Mark’s journey and remembering that everyone can influence positive change and build a culture of safety that empowers and protects individuals at work. Even you.

Together, we can make a lasting impact and create workplaces where safety is a value and a way of life.

Do you want to learn to be like Mark and help inspire safety excellence?

Get in touch today. I’m ready to help.

Leadership Coaching: Lets unlock your true potential

Leadership coaching is a process that helps leaders develop their skills and abilities to improve their performance and the performance of their organisation.

The coaching relationship is typically between the leader and a professional coach, who may be an internal or external consultant. It is designed to help the leader identify areas for improvement, set goals, and develop action plans to achieve those goals.

Coaching may focus on specific skills or behaviours, such as communication, delegation, or problem-solving, or it may be more general in nature and address overall leadership development. The coach uses various techniques, such as active listening, questioning, and feedback, to help the leader gain insight and understanding and to support them in taking action.

Coaching can be delivered one-on-one, in groups, or in a team setting, depending on the needs of the organisation and the individuals involved.

Coaching is often used with other leadership development programs, such as training or mentoring.

Leadership coaching can significantly impact an individual leader’s performance and effectiveness. It can also benefit the organisation by improving communication, teamwork, and overall performance.

It’s important to note that leadership coaching is a partnership between the coach and the individual being coached. Successful outcomes often hinge on the rapport and trust between the two parties and the individuals willing to be open and receptive to feedback.

An example of leadership coaching in action

An example of leadership coaching in action is an executive coaching session with a Manager. The coach begins by helping the manager to identify areas where they want to improve as a leader. The manager realizes they struggle with delegating tasks effectively and maintaining good relationships with their team.

The coach works with the Manager to better understand their leadership style and how it impacts their team. Through this process, the manager realises that they have a tendency to micromanage, causing frustration and low morale among their team members.

The coach then helps the manager to develop a new, more effective approach to delegation, including setting clear expectations, providing adequate resources, and empowering team members to take ownership of their work. The coach also works with the manager to improve their communication and interpersonal skills to foster better relationships with their team.

Over time, the manager notices that their delegation skills have improved, and their team is more engaged and productive. The manager also feels more fulfilled and satisfied in their role as a leader.

This is an example of how leadership coaching can help leaders identify areas for improvement, develop new skills, and achieve their goals, leading to better outcomes for themselves and their organisation.

The different types of leadership coaching

Executive Coaching:

This type of coaching is tailored specifically to top-level executives and business leaders to help them improve their leadership skills, navigate organizational challenges, and achieve their professional goals.

Team Coaching:

This approach involves working with a group of leaders or team members to develop their collective leadership skills, improve team dynamics, and achieve common goals.

Transformational Coaching:

This type of coaching helps leaders transform their personal and professional lives by developing self-awareness, identifying limiting beliefs, and setting meaningful goals.

Servant Leadership Coaching:

This approach focuses on helping leaders develop a servant-oriented leadership style, where they prioritize the needs of their team and organization over their own.

Situational Leadership Coaching:

This type of coaching focuses on developing leaders’ skills in adapting their leadership style to different situations, individuals, and teams.

Values-Based Leadership Coaching:

This approach involves exploring and aligning a leader’s values with their leadership style, behaviours, and decisions, to create a more fulfilling and practical leadership experience.

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How to approach employees not following the safety rules and improve safety culture

Let’s set the scene.

Senior company executives are concerned that their sites aren’t being managed effectively and want to know what can be done to improve safety performance and develop the organisational safety culture.

It’s a busy construction site in the middle of the city centre, and employees are using noisy tools and equipment that creates dust, working from Stepladders, Scaffolding Towers, and the PPE provided to protect their health and welfare is not being worn, and the site rules are not being followed properly – Get the picture? Okay.

My immediate question is, “Why and how are these employees allowed to work in this manner?”

And my next question is, “At what point did the employees decide to work at risk and what were their reasons for this behaviour?”

What works for me

When engaging with the employees, I would approach them, introduce who I was, and ask them to talk me through what they were doing. I would ask about their background (where the employee is from, family, hobbies, etc.).

Next, I would ask about how long they have been working for the company and how long they have been on the site. Then I would ask about their co-workers to get an insight from their point of view.

I would also ask about their supervisor/manager to understand their relationships. And after getting to know them a bit more. I’d ask the employees about “near miss reporting” and what that would mean to them.

Unless there was an imminent danger to an employee… I would not address the PPE issues or the site rules directly with an individual. I would end the conversations there with the entire team.

Onto the management

Next, I would have a private conversation with the site manager/supervisor to understand their knowledge of and relationship with the employees and their knowledge of the company policy, site rules and procedures.

Part of that conversation is to bring to the manager’s/supervisors’ attention the at-risk observations and employees’ concerns, discuss safety coaching techniques that can help improve the organisational safety culture – and provide them with a leadership development opportunity and strategy to engage the employees, correct the issues, and lead.

Finally, followed by a feedback session with the senior executives to discuss the findings and the solutions offered, how these would work in practice, encourage them to get involved and commit to a continuous safety improvement program.

Does that sound interesting to you?

When you’re ready to improve your organisational safety culture with coaching and strategy get in touch using the contact form below.

Five Tips For More Engaging Safety Briefings

Briefings are crucial for creating an effective culture of safety and communicating the important messages colleagues need to hear.

Without proper communication, people can fall out of the loop with procedures, rules, and updates, which can, in turn, put them at risk of serious injury or worse. When people are on the same page, you expect things to run smoothly.

But safety briefings have a reputation for being, well, dull. When most people who aren’t safety managers hear those words, they immediately think of endless Powerpoints and the dreaded flip chart.

I’ve worked with safety managers for over 20 years. In that time, I’ve noticed that very skilled and knowledgeable individuals often struggle when it comes to communicating that knowledge to others. This is understandable, as these are two different things, and not all of us are born with the gift of the gab.

Unfortunately, the bottom line is that if people aren’t switched on and engaged when you’re talking about something important, they’re unlikely to take it in – even if it might save their life. They have to be hooked onto the topic instantly, and people will ask themselves, “what’s in it for me?” WIIFM, if it’s nothing, you’ve lost them before starting.

Thankfully, there are a few ways safety managers can change things up to communicate better, get people engaged with safety briefings, and ultimately ensure a safer workplace.

Tip 1: Know your audience

Although some might disagree, I believe that safety managers should be salespeople too. It’s no good knowing what needs to be done if you can’t communicate it in a way your audience can understand and buy into.

One of the most important things any salesman needs is understanding their audience. They can’t use the same pitch for everyone, as the needs and experiences of their client will depend on who they are and where they come from.

The same goes for health and safety. You will need to amend your ‘pitch’ depending on whether you present to leadership, middle management, or employees.

For example, briefings with those at the coalface will generally focus on daily exposure to risks, how to avoid them, and why they must follow procedures. Conversely, briefings with leadership should be more general and consider how changes to policy might impact the long-term running of the business.

Those in different business areas have other priorities, and your briefings need to reflect this.

Understanding the people you work with is integral to health and safety. You need to ensure you see colleagues as people, not statistics, as only then can you begin to communicate with them in a way that will be effective.

Tip 2: Minimise the Powerpoints

It can be easy to get carried away with PowerPoint. Unfortunately, too many safety managers pack everything into their presentations, resulting in verbatim repetition from slides that are far too busy, boring most people to the brink of sleep.

Powerpoints shouldn’t be your entire briefing. Instead, they should support your briefing with essential information, allowing you to expand on the subjects more engagingly.

According to Guy Kawasaki, former Apple founder and Silicon Valley venture capitalist, Powerpoints should adhere to a 10/20/30 rule. That means:

no more than 10 slides
no longer than 20 minutes total
and, perhaps most importantly, presentations should not contain text in a font size smaller than 30 points.

This ensures that you don’t try to cram too much information into the presentation itself, avoiding “death by Powerpoint”. Any information that can’t be included in your presentation should be given as a handout afterwards.

Tip 3: Watch your body language

We’re not all born presenters, and that’s fine, but one thing that it pays dividends to focus on is your body language.

Body language can be both conscious and subconscious and influences our interactions daily and during presentations more than you’d think. For example, the wrong body language, such as slouching, lack of eye contact, or crossed arms, can negatively influence your audience and turn them off.

Conversely, confident body language such as better posture and eye contact will engage people.

Body language is a huge topic, but you can start by paying attention to your physical actions during your next briefing and keeping an eye on how your audience responds to you. You might be surprised.

Tip 4: Get people involved

No one likes being talked at, and if your briefings consist of you standing at the front, droning on for an hour, you’ve already lost the battle.

Instead, you should make an effort to get people involved in the briefing. This can be small, such as getting people to guess answers or even using role-plays to illustrate new procedures. If people expect to be called on, they’ll be more engaged.

A very effective way to do this is to invite opinions about current safety processes as a sort of forum. This gives people a chance to share their thoughts and will, in turn, show that your business values their input. In addition, if people are involved in implementing rules from the start, they’re more likely to follow them.

Listening is a valuable weapon in any safety manager’s arsenal, and you should make the most of it.

Tip 5: Keep things moving

According to a study by Skipton Building Society, the average person has an attention span of just 14 minutes. However, in work meetings, they generally zone out after 13 minutes, like safety briefings.

Leading public speaking consultants and media training company Throughline Group suggest that a good presenter can hold an audience’s attention on a relevant topic for a paltry seven to 10 minutes. How long was your last presentation?

Now, this doesn’t mean that you should cut your briefings down to a few minutes, just that you should be conscious of attention spans and ensure regular transitions and breaks to keep your audience engaged. You can change things by moving to a new position, asking the audience a question, or just shifting to a new topic.

Remember that even the most talented presenters can only keep things moving for so long, so try not to spin the plates forever and drag your briefing out. Remember, people have other priorities, and if they feel that you’re taking up an unreasonable amount of their time, you’ll lose them.

These skills can be learned.

Many people assume being good at engaging others is something you’re born with. While it’s true people can be taken with a magnetic personality, there are plenty of tips and tricks you can employ to communicate more effectively in safety briefings and beyond.

My safety coaching package includes modules on how to communicate safety to engage others and, more importantly, keep them engaged, whether you’re talking to employees or employers. So if that sounds like something that might be beneficial to you, get in touch.

Replacing Paperwork With Peoplework: How To Engage Employees With Safety

Health and safety management can sometimes feel like an uphill struggle. Although most people understand that it plays an important part in keeping us safe, when there are a million things to do and little time to do them, it can easily fall by the wayside.

This is particularly frustrating for health and safety managers, who invest their time and effort into creating comprehensive safety processes to protect workers, only for employees to ignore them or cry ‘health and safety gone mad!’

That said, sometimes health and safety management can be ineffective not because employees aren’t willing to engage with it but because it’s not designed to be engaged with. Unfortunately, too many managers are clinging to the old ways of clipboards, official notices, and hundred-page Powerpoints.

Of course, this information is usually crucial: safety managers must communicate processes to employees. But, let’s be honest, no one really benefits from hour-long lectures on proper hi-viz usage or a fly-by clipboard assault because they forgot to reverse into a parking space that morning.

Instead, if safety managers want to see real buy-in from employees, they need to step away from the paperwork and focus on people instead, with different methods of getting staff engaged with safety.

Peoplework, Not Paperwork

In my two decades as a safety consultant, I’ve consistently extolled the virtues to my clients of seeing employees not as statistics but as people.

The Human Factor is one of the most unpredictable aspects of any safety process, as there are a million reasons why a person might act in an unsafe manner beyond laziness or malice. To overcome this, safety managers must understand their employees as people to better identify triggers for unsafe behaviour. You can read more about the Human Factor here.

By understanding – and communicating with – employees as people rather than numbers, you’ll find they are more willing to engage with your safety culture.

So, what are some of the best ways to ensure employees see health and safety as a benefit rather than a hindrance?

Employee Engagement

Employee engagement measures the dedication and commitment to your organisation. This goes beyond safety management and usually requires a culture where employees feel like their work is worthwhile and appreciated.

If employees are engaged, they are more likely to respond to and engage with the safety culture. With a personal interest in creating a safe place to work, they will make an effort to listen to safety managers and follow procedures at all times, not just when they are being watched.

To get employees to listen to what you’re saying, you need to go beyond the employees themselves and encourage those at a higher level to ensure everyone feels appreciated. The benefits of an engaged workforce go beyond safety culture, creating higher productivity levels, lower staff turnover, and more, and should be a priority for all businesses.

Seek Employee Input

Employee participation in safety is a crucial but often overlooked part of safety management. Fundamentally, people care more about something if they’ve had a hand in building it.

A great way to do this is by establishing Health and Safety Committees. Employees themselves take part in safety management and have real input in putting safety processes in place.

Health and Safety Committees are a powerful way to improve your safety processes. Although you might have an in-depth understanding of your own business, employees can bring a ground-level perspective and advise on safer and more efficient ways to carry out work.

In fact, Health and Safety Committees are now considered a basic requirement for any organisation seeking to achieve the ISO 45001 international safety standard.

It’s recommended that safety managers have minimal input in these committees to ensure a sense of ownership for employees and a more independent, official representation directly to management.

Acknowledge Employee Feedback

Not every employee has the time or inclination to be a part of a safety committee, but safety managers must make sure their input is still openly valued.

I have previously talked about psychological safety in the workplace and how important it is that employees feel comfortable bringing issues and potential safety failures to the top brass without fear of punishment. The last thing you want is an employee having a potentially fatal near miss, only to fail to report it because they’re expecting a black mark.

Crucially, when employees report potential safety failings, ensure you recognise their input and then immediately act on it. By not showing willingness to act on feedback, you’ll only serve to reduce the number of employees who think reporting is worthwhile.

Safety managers can’t be everywhere at once – and shouldn’t be – so creating a culture where employees feel listened to should be a priority for everyone.

Provide Relevant Training and Opportunites For Growth

You might think you’re already doing this quite well, but too many safety managers think they can get away with mandating a few online safety lessons a month and calling it a day. Not all training is relevant to every employee, and, let’s be honest, no one wants to sit at a computer watching a slew of safety videos from the 90s.

Again, this comes down to knowing your employees as people. By understanding each person as an individual, you can tailor training to them and provide opportunities for growth that actually appeal.

Work With People, Not Statistics

Once again, all this fundamentally comes down to leaving the clipboard in the office and actually engaging with the people who work in your business.

In reality, most people know that health and safety are there for their benefit. Still, it’s up to safety managers to portray safety in a way that emphasises and personalises these benefits to them.

I’ve worked with hundreds of businesses to create bespoke and effective safety cultures, and I can do the same for you. To find out more, drop me a message via the online form.

Making Your Safety Culture Subconscious

There are a wide variety of opinions when it comes to health and safety.

Some people think it’s a right royal pain, designed to make work harder and less efficient. Others – myself included – understand that health and safety is instead meant to protect workers, and instead encourage them to think about their safety at work and beyond.

Legal Obligation

No matter the opinion held, health and safety is unavoidable fact of professional life. Employers and employees are legally bound by a range of safety legislation, including the Health and Safety at Work Act, to ensure work is carried out safely and legally.

But let’s be honest, nobody likes being told what to do. ‘You have to do this because the government says so’ is hardly an effective rallying cry to get people on board.

The best way to sell the idea of health and safety, like everything, is on the benefits. This goes beyond employees’ physical safety, ranging from supporting mental well-being and more to increasing efficiency, reducing absenteeism, and even improving profits.

As much as we love toolbox talks, presentations, and bulletin board notices in health and safety, it can be challenging to get employees – and managers – to take health and safety on board, no matter how positively you spin it. Don’t get me wrong, these are crucial parts of the process but will only take you so far.

Before any process can be truly effective, it needs to become subconscious. So, for example, health and safety shouldn’t be something employees have to think hard about, but rather something they do, like a surgeon, washing their hands, or brushing their teeth in the morning.

So what can you do to make health and safety subconscious at work?

Understand Your Employees

Whenever I talk to clients about health and safety, I always bring up the Human Factor.

Here’s the thing. Right from when we’re born to the day we die, humans are fundamentally unpredictable. We might have our routines and favoured way of doing things, but there’s always a fine line between doing things a certain way and doing them entirely differently, depending on a range of factors.

It can be nearly impossible to predict which way we’ll go until it happens from the outside.

At work, this is even more obvious. No matter how effective or comprehensive your safety procedures are, you can’t guarantee employees will follow them. You can do safety briefings until you’re red in the face, but in the moment, it’s entirely likely your employees will choose to do things their way – whether due to arrogance or to save time – and everything falls apart.

A shocking report from Safety and Health Magazine says incident reports show that as many as 80% to 90% of serious injuries and accidents could be down to human behaviour.

So what can you do about it? I go into more detail in my blog about the Human Factor. Still, fundamentally, the only way to minimise this behaviour effectively is by understanding your employees as human beings rather than statistics and properly identifying the potential triggers of unwanted behaviour.

Once you have a more in-depth understanding of the people working for you and these triggers, you can more effectively communicate the safety message in a way they will respond to.

Start At The Top

For the most part, humans love to follow the leader. We’re suckers for trends and the latest fads because we like to feel like we’re part of the pack.

This is known as the ‘bandwagon effect’, and although ‘jumping on the bandwagon is sometimes used negatively, in the case of positive things such as health and safety, it can be a powerful tool.

The most effective way to start a bandwagon effect? Get those at the top invested in safety leadership coaching.

When employees see managers getting involved in health and safety and making a real effort to make it part of their day to day, they will want to do the same. If there is sufficient communication between upper management and employees, this positive reinforcement should trickle down and quickly become part of the culture.

For more information on just how effective safety leadership coaching can be, read my blog on the subject here

Make It Personal

Get rid of the faceless cartoons and stock photos in your safety training. Of course, this type of communication has its place, but the most effective way to get workers invested in safety is with a human focus, and better yet, a personal one.

Use real employees in your communications: people others know and recognise as friends or colleagues.

Emphasise just how important it is that people follow the rules to ensure their safety and the safety of others. The impact of accidents at work goes well beyond just those who work at the office, so a reminder that the people you work with every day have a life and family outside of work can go a long way.

Make Training Relevant

I hate to be the one to break this to you, but no one enjoys hundred-page PowerPoint presentations. Yes, it probably contains crucial information, but is it all relevant?

Whilst it can be hard to get face-time with employees, piling them into a room for three hours to stare at a presentation, of which 10-15% might only be relevant to them, is often less effective than doing nothing.

Instead – as above – get to know your employees as people and ensure you only deliver relevant safety information to them on a more regular basis. As a result, you’ll find they’ll be more engaged and less likely to nap.

Avoid Punishment AND Rewards

Whilst punishing and chastising employees for safety breaches is somewhat old hat these days (it’s more likely to lead to push back than any real change in behaviour), rewards for things like ‘X days without incident’ or ‘Y near-misses reported’ remain popular.

I advise against rewards for the simple fact that they can have unintended consequences, such as over-reporting.

Instead, recognition can be a far more valuable tool. Recognising the highlighted risk and the employee can be more effective in the long run and contribute to a more natural, habitual safety culture.

Making Safety a Habit

Fundamentally, making your safety culture subconscious means working directly with your employees and colleagues and portraying health and safety as a benefit rather than a hindrance. Don’t talk at them. Instead, talk with them, and lead by example.

I’ve worked with many businesses over the years to implement and maintain a healthy safety culture. If I can help you, send me a message on 07814 203 977, or use the contact form below.