Coach, Don’t Manage: Working Together For A Healthier Safety Culture

If you’ve ever read my blog or seen one of my posts on LinkedIn, you’ll know that I firmly believe in coaching, not managing. But what do I actually mean by this?

I am a big advocate of honest, open communication in the workplace, no matter your role because I know it can make or break a business. This goes double for those responsible for safety, as communication can often be the difference between life or death.

Long gone are the days when it was fine for safety managers to walk around, clipboard in hand, shouting orders and telling people off for not wearing their hard hats. To have any impact, these managers should instead be asking themselves why that person wasn’t wearing their hard hat in the first place.

Coaching comes in; a more diplomatic, empathic way of doing things to get the best out of your team.

However, I know this management style doesn’t always come easily. The good news is that these skills can be learnt, and with an open mind and a willingness to change, safety managers can shift the way they do things and ensure a safer workplace.

Change things up

Sometimes, when things don’t seem to be working, a change in mindset is all it takes.

Empowering people to reach their conclusion, make their own decisions and take responsibility for their actions can be far more effective than telling them the answer.

Rather than drilling the ‘right’ answer into employees, managers should be focused on empowering others to make their own reasoned choices and make daily safety tasks subconscious.

This subverts the idea that employees should ‘do as they’re told and instead equips them with the ability to act independently and dynamically, freeing managers to take a more effective big picture approach rather than getting bogged down in the day-to-day.

Get to know your people.

I can’t stress this enough. If you don’t know who your people are, what makes them tick, and their ‘why’, your efforts will always be in vain.

Everyone is different and has their reasons for doing what they do, and something that works for one person will not work for another. This is why cut and paste safety briefings are so ineffective.

You will never learn anything about your team by locking yourself in an office and waiting for them to ask for help. Showing you care, engaging with colleagues, asking questions – not just about the workplace but about their lives too – and offering guidance is a far more effective strategy.

Take time to walk and talk with co-workers and keep them up to date with developments. It shows that you care about them as people can work miracles though it takes commitment and patience.

Your involvement and genuine interest in who they are will result in an engaged team that will want to work with you and take your advice on board. Building relationships is a superpower that not enough managers take advantage of.

Ensure your employees have the information they need

As a safety manager, it is your responsibility to make sure that colleagues have access to the latest safety regulations and procedures and the relevant training that will help them build a stronger safety culture together.

This sounds easier said than done, however. We all know how easy it is to throw a few PowerPoint presentations together and call it ‘safety training’. But unfortunately, such training is rarely put together with the worker in mind, and most workers will zone out before they take it in.

When putting together training materials, you should know who your audience is, their pain points, and which training method they’ll respond to best. Don’t overwhelm them with things they don’t need to know.

By giving employees relevant information and training so that they can put it into practice, you’ll be equipping them to respond to situations safely and dynamically, ultimately reducing the time and financial cost of micro-managing.

Show, don’t tell

Think about coaching this way: you are like a parent who needs to teach their children the life skills they need to figure out how to do things independently. Although it feels more straightforward and quicker to tell someone exactly what to do and how to do it, you’re just creating further problems down the line.

With this method, you’ll more than likely have to give specific instructions repeatedly. This is unpleasant and frustrating for everyone involved: no one likes being told what to do, especially repeatedly. They’ll tune out.

Micromanaging people discourages initiative, engagement, and taking responsibility for one’s actions.

Instead, here are a few things you should focus on:

First, listen to what your team says and learn their pain points. Listening will help you come up with more helpful solutions.
Ask open questions, don’t just assume things – if you need more information or clarification, don’t be afraid to ask. Similarly, some individuals find it difficult to express their concerns or might not know where to start in conversations. But, again, asking the right questions can lead to a more fruitful discussion.
Give feedback. This is essential for improvement as it helps things move along. Focus on constructive feedback.
Show empathy. When we struggle or make mistakes, being shown empathy helps us unblock, move on, and learn. Showing empathy will help guide your team out of the slump and closer to your desired goal.

Use mistakes as learning opportunities.

Everyone makes mistakes. The safety industry itself was built on learning from our mistakes, so it’s only fair to continue to use mistakes as learning opportunities rather than failings.

No one wants accidents to happen, but when they do, your goal is to understand why the incident happened and work with the people involved to prevent it from happening again.

As a safety manager, you need to accept that mistakes happen. However, you should also do your best to use them as learning opportunities rather than automatically resorting to discipline.

If the same person continues to make the same mistakes, there is probably a bigger issue. Perhaps the person does not fit into your safety culture. But if it’s the first time, you have a golden opportunity to look at the circumstances around the incident and work with the person to make sure it does not happen again.

As a safety coach, your goal should always be to work with people towards better safety practices, not against them.

Keep investing in yourself.

As with any skill, practice makes perfect, which goes for coaching. No one is born a brilliant coach, and there should be no shame in admitting that you need improvement.

Many managers might not even be aware that they lack skills, and some might even think they are great coaches when the reality is different. As coaches and leaders, we need to develop the kind of self-awareness that will help us improve.

Checking in from time to time, asking for feedback from teams or direct managers, and keeping up with training needs is paramount for building a successful career that helps people create safer workplaces.

Get advice from the experts.

I’ve spent the last two decades working closely with safety managers and supervisors to teach them the skills they need to help develop their people and get the best out of them, ultimately ensuring a safer environment.

If you think you might benefit from learning the skills to be more coach-like, get in touch.

Replacing Paperwork With Peoplework: How To Engage Employees With Safety

Health and safety management can sometimes feel like an uphill struggle. Although most people understand that it plays an important part in keeping us safe, when there are a million things to do and little time to do them, it can easily fall by the wayside.

This is particularly frustrating for health and safety managers, who invest their time and effort into creating comprehensive safety processes to protect workers, only for employees to ignore them or cry ‘health and safety gone mad!’

That said, sometimes health and safety management can be ineffective not because employees aren’t willing to engage with it but because it’s not designed to be engaged with. Unfortunately, too many managers are clinging to the old ways of clipboards, official notices, and hundred-page Powerpoints.

Of course, this information is usually crucial: safety managers must communicate processes to employees. But, let’s be honest, no one really benefits from hour-long lectures on proper hi-viz usage or a fly-by clipboard assault because they forgot to reverse into a parking space that morning.

Instead, if safety managers want to see real buy-in from employees, they need to step away from the paperwork and focus on people instead, with different methods of getting staff engaged with safety.

Peoplework, Not Paperwork

In my two decades as a safety consultant, I’ve consistently extolled the virtues to my clients of seeing employees not as statistics but as people.

The Human Factor is one of the most unpredictable aspects of any safety process, as there are a million reasons why a person might act in an unsafe manner beyond laziness or malice. To overcome this, safety managers must understand their employees as people to better identify triggers for unsafe behaviour. You can read more about the Human Factor here.

By understanding – and communicating with – employees as people rather than numbers, you’ll find they are more willing to engage with your safety culture.

So, what are some of the best ways to ensure employees see health and safety as a benefit rather than a hindrance?

Employee Engagement

Employee engagement measures the dedication and commitment to your organisation. This goes beyond safety management and usually requires a culture where employees feel like their work is worthwhile and appreciated.

If employees are engaged, they are more likely to respond to and engage with the safety culture. With a personal interest in creating a safe place to work, they will make an effort to listen to safety managers and follow procedures at all times, not just when they are being watched.

To get employees to listen to what you’re saying, you need to go beyond the employees themselves and encourage those at a higher level to ensure everyone feels appreciated. The benefits of an engaged workforce go beyond safety culture, creating higher productivity levels, lower staff turnover, and more, and should be a priority for all businesses.

Seek Employee Input

Employee participation in safety is a crucial but often overlooked part of safety management. Fundamentally, people care more about something if they’ve had a hand in building it.

A great way to do this is by establishing Health and Safety Committees. Employees themselves take part in safety management and have real input in putting safety processes in place.

Health and Safety Committees are a powerful way to improve your safety processes. Although you might have an in-depth understanding of your own business, employees can bring a ground-level perspective and advise on safer and more efficient ways to carry out work.

In fact, Health and Safety Committees are now considered a basic requirement for any organisation seeking to achieve the ISO 45001 international safety standard.

It’s recommended that safety managers have minimal input in these committees to ensure a sense of ownership for employees and a more independent, official representation directly to management.

Acknowledge Employee Feedback

Not every employee has the time or inclination to be a part of a safety committee, but safety managers must make sure their input is still openly valued.

I have previously talked about psychological safety in the workplace and how important it is that employees feel comfortable bringing issues and potential safety failures to the top brass without fear of punishment. The last thing you want is an employee having a potentially fatal near miss, only to fail to report it because they’re expecting a black mark.

Crucially, when employees report potential safety failings, ensure you recognise their input and then immediately act on it. By not showing willingness to act on feedback, you’ll only serve to reduce the number of employees who think reporting is worthwhile.

Safety managers can’t be everywhere at once – and shouldn’t be – so creating a culture where employees feel listened to should be a priority for everyone.

Provide Relevant Training and Opportunites For Growth

You might think you’re already doing this quite well, but too many safety managers think they can get away with mandating a few online safety lessons a month and calling it a day. Not all training is relevant to every employee, and, let’s be honest, no one wants to sit at a computer watching a slew of safety videos from the 90s.

Again, this comes down to knowing your employees as people. By understanding each person as an individual, you can tailor training to them and provide opportunities for growth that actually appeal.

Work With People, Not Statistics

Once again, all this fundamentally comes down to leaving the clipboard in the office and actually engaging with the people who work in your business.

In reality, most people know that health and safety are there for their benefit. Still, it’s up to safety managers to portray safety in a way that emphasises and personalises these benefits to them.

I’ve worked with hundreds of businesses to create bespoke and effective safety cultures, and I can do the same for you. To find out more, drop me a message via the online form.

Making Your Safety Culture Subconscious

There are a wide variety of opinions when it comes to health and safety.

Some people think it’s a right royal pain, designed to make work harder and less efficient. Others – myself included – understand that health and safety is instead meant to protect workers, and instead encourage them to think about their safety at work and beyond.

Legal Obligation

No matter the opinion held, health and safety is unavoidable fact of professional life. Employers and employees are legally bound by a range of safety legislation, including the Health and Safety at Work Act, to ensure work is carried out safely and legally.

But let’s be honest, nobody likes being told what to do. ‘You have to do this because the government says so’ is hardly an effective rallying cry to get people on board.

The best way to sell the idea of health and safety, like everything, is on the benefits. This goes beyond employees’ physical safety, ranging from supporting mental well-being and more to increasing efficiency, reducing absenteeism, and even improving profits.

As much as we love toolbox talks, presentations, and bulletin board notices in health and safety, it can be challenging to get employees – and managers – to take health and safety on board, no matter how positively you spin it. Don’t get me wrong, these are crucial parts of the process but will only take you so far.

Before any process can be truly effective, it needs to become subconscious. So, for example, health and safety shouldn’t be something employees have to think hard about, but rather something they do, like a surgeon, washing their hands, or brushing their teeth in the morning.

So what can you do to make health and safety subconscious at work?

Understand Your Employees

Whenever I talk to clients about health and safety, I always bring up the Human Factor.

Here’s the thing. Right from when we’re born to the day we die, humans are fundamentally unpredictable. We might have our routines and favoured way of doing things, but there’s always a fine line between doing things a certain way and doing them entirely differently, depending on a range of factors.

It can be nearly impossible to predict which way we’ll go until it happens from the outside.

At work, this is even more obvious. No matter how effective or comprehensive your safety procedures are, you can’t guarantee employees will follow them. You can do safety briefings until you’re red in the face, but in the moment, it’s entirely likely your employees will choose to do things their way – whether due to arrogance or to save time – and everything falls apart.

A shocking report from Safety and Health Magazine says incident reports show that as many as 80% to 90% of serious injuries and accidents could be down to human behaviour.

So what can you do about it? I go into more detail in my blog about the Human Factor. Still, fundamentally, the only way to minimise this behaviour effectively is by understanding your employees as human beings rather than statistics and properly identifying the potential triggers of unwanted behaviour.

Once you have a more in-depth understanding of the people working for you and these triggers, you can more effectively communicate the safety message in a way they will respond to.

Start At The Top

For the most part, humans love to follow the leader. We’re suckers for trends and the latest fads because we like to feel like we’re part of the pack.

This is known as the ‘bandwagon effect’, and although ‘jumping on the bandwagon is sometimes used negatively, in the case of positive things such as health and safety, it can be a powerful tool.

The most effective way to start a bandwagon effect? Get those at the top invested in safety leadership coaching.

When employees see managers getting involved in health and safety and making a real effort to make it part of their day to day, they will want to do the same. If there is sufficient communication between upper management and employees, this positive reinforcement should trickle down and quickly become part of the culture.

For more information on just how effective safety leadership coaching can be, read my blog on the subject here

Make It Personal

Get rid of the faceless cartoons and stock photos in your safety training. Of course, this type of communication has its place, but the most effective way to get workers invested in safety is with a human focus, and better yet, a personal one.

Use real employees in your communications: people others know and recognise as friends or colleagues.

Emphasise just how important it is that people follow the rules to ensure their safety and the safety of others. The impact of accidents at work goes well beyond just those who work at the office, so a reminder that the people you work with every day have a life and family outside of work can go a long way.

Make Training Relevant

I hate to be the one to break this to you, but no one enjoys hundred-page PowerPoint presentations. Yes, it probably contains crucial information, but is it all relevant?

Whilst it can be hard to get face-time with employees, piling them into a room for three hours to stare at a presentation, of which 10-15% might only be relevant to them, is often less effective than doing nothing.

Instead – as above – get to know your employees as people and ensure you only deliver relevant safety information to them on a more regular basis. As a result, you’ll find they’ll be more engaged and less likely to nap.

Avoid Punishment AND Rewards

Whilst punishing and chastising employees for safety breaches is somewhat old hat these days (it’s more likely to lead to push back than any real change in behaviour), rewards for things like ‘X days without incident’ or ‘Y near-misses reported’ remain popular.

I advise against rewards for the simple fact that they can have unintended consequences, such as over-reporting.

Instead, recognition can be a far more valuable tool. Recognising the highlighted risk and the employee can be more effective in the long run and contribute to a more natural, habitual safety culture.

Making Safety a Habit

Fundamentally, making your safety culture subconscious means working directly with your employees and colleagues and portraying health and safety as a benefit rather than a hindrance. Don’t talk at them. Instead, talk with them, and lead by example.

I’ve worked with many businesses over the years to implement and maintain a healthy safety culture. If I can help you, send me a message on 07814 203 977, or use the contact form below.

Six step approach to safety coaching

Have you considered safety coaching when employees don’t follow the rules? It’s quicker than issuing disciplinary action, which is a managers first thought. Regular safety coaching can also help maintain employees safe working behaviour when you observe it being done.

As I tweeted the other day safety coaching does not take long.

Supervisors coaching workers does not take long:

Safety coaching is a short conversation that takes 2-3 minutes of your time.

Spend time coaching on safety by talking to 5 workers each day, and it will take you 15-20 mins.

That’s not too much to ask when focusing on safety.

— david cant ~ CFIOSH (@davidgcant) August 2, 2021

A six-step approach to safety coaching you can try yourself

Step 1. Coach in the moment

Step 2. You go up to the worker

Step 3. State the behaviour you observed

Step 4. Ask open-ended questions. What? How? Why?

Step 5. Have a short conversation and listen

Step 6. End on a positive note and with praise

How a conversation can play out

Picture Bob working on a lathe.

Safety Supervisor – “Hey Bob, I noticed you were wearing eye protection while turning that component. What’s it like wearing safety glasses?”

Bob – “Absolutely fine. It’s not a problem.”

Safety Supervisor – “And you still followed the safe working procedure. So tell me, why is wearing eye protection so important?’

Bob – “Because if I didn’t wear the glasses, I might risk suffering an eye injury from a flying object.”

Safety Supervisor – “That’s great, Bob. Keep it up. You set a good example for others. Have a great day.”

Safety coaching takes minutes.

Having conversations to remind employees of the Why? helps maintain safe working behaviour and good habits.

I can help. If you are curious about how I can help you with safety coaching techniques, send me a message on 07814 203 977, or use the contact form below or if you prefer, book a 15-minute virtual call. to talk things through.

Set your sights higher with safety leadership coaching

Safety and risk management at work is easy.

When you spot someone flouting the rules, all you need to do is pull them aside, show them your laminated safety posters on the office corkboard, give them a telling off, then send them on their way with a newfound passion for safety.

Except that’s not really how it works at all.

Let’s be honest: no one has ever changed how they do things because someone told them off. Very rarely has someone skipped out of a meeting with the health and safety boss inspired to change their ways.

Just telling the worker what they did wrong isn’t going to do much because, in reality, they already knew what they were doing was wrong. They decided to do things their way for a reason, and it’s your job to figure out what that reason was.

The human factor, which I’ve discussed previously, is one of the most unpredictable parts of risk management on construction sites and beyond. It’s the health and safety manager’s responsibility to identify the triggers for rule-breaking and tackle them at the source.

Telling v motivating

No one wants to be told what to do. Very few people respond well to orders, especially when they’re being reprimanded.

Sometimes, pulling an employee up on something is an unfortunate necessity. If their actions put others at risk, or it isn’t the first time they’ve flouted the rules, then discipline is important.

However, if you find that all you’re ever doing is challenging people for breaking the rules, or it’s your go-to tool for enforcing safety policies, then you might be coming at things from the wrong angle. Too much modern health and safety is built around tackling safety behaviours after issues appear, rather than encouraging the right behaviours and skills from the start.

Ultimately, people won’t do something (or won’t stop doing something they want to do) without a good reason. So how do you find the right motivation?

The right motivation

To find this motivation, you need to go above and beyond the standard ‘person with a clipboard’ persona. It would be best if you moved away from the traditional compliance-based approach (‘stop doing this because the law says so’) to identifying motivational triggers and apply a coach-like approach instead.

There’s no one size-fix-all for creating a truly effective safety culture in the workplace, especially when it comes to motivation. Every person’s motivational ‘sweet spot’ will be different, and different people need different triggers.

To find and encourage the motivators on your site, you could look beyond what isn’t working and look at what is. Why? Can you repeat it?

Make sure you’re reviewing people as individuals rather than a single monolith. Then, you can provide real supportive feedback on what they’re doing well and what they could do better. I’ve blogged previously about how to properly motivate staff to want to be safer.

These strategies and others will allow you to coach your team more into putting thought into health and safety. However, to see real changes in your staff, you might want to consider setting your sights slightly higher.

Focus on leadership

One of the worst mistakes a health and safety manager can make is assuming that only the workers on the ground need to be thinking about safety.

From my experience in the safety industry, I know first-hand that some of the most powerful changes come from above. I’m not talking about managers coming to the site and throwing their weight around. I’m talking about real changes from the top down.

For a business to have a truly effective safety culture, everyone needs to play a part: this includes managers and directors. When a company’s leadership shows real support for safety in their messaging and behaviours, it cascades down to the rest of the business. How can directors expect their employees to care about health and safety if they don’t?

When management shows a real, sincere commitment to safety, it encourages others to do the same. Workers do what managers do.

As the health and safety professional in your business, you should be putting at least as much effort into targeting the safety behaviours of management and leadership as you are into workers’ behaviour.

By implementing a safety leadership coaching strategy, you might soon find that you’re fighting fewer fires, and employees are more receptive to your risk management policies.

Hopefully, you can work directly with a leadership team, letting them know about the effect their sincere input could have on the business’s safety culture. However, you may have a tougher job if your business doesn’t put much stock in psychological safety.

For the most part, however, leaders will usually want to do what they can to improve safety when they know the benefits. A stronger, more well-rounded safety culture doesn’t just mean safer workers, but fewer potential legal issues and a much lower impact on efficiency, saving time and money. A safer business is a healthier business.

There are multiple ways to get leadership involved in safety. Directors should be sitting in on important safety briefings, taking notes, and showing a real interest in improving safety and wellbeing across the business.

Leaders are often unaware of how their leadership skills, communications, behaviour and even their body language can affect employees’ outlook, especially when it comes to safety. No one wants to work for a company that doesn’t care. This is why safety leadership coaching can be so powerful.

Via proper leadership coaching, management and supervisors can identify their own safety weaknesses. They can also learn the real benefits of better company culture, encouraging them to take an active role. Being more curious and asking questions. Once a leadership team is seen to be taking a sincere interest in safety, those throughout the company have a reason to do the same.

Bring in the big guns

I know first-hand how difficult it can sometimes be to instigate change from within a business. This is even more obvious when it comes to working with leaders: directors and management have a thousand and one things to deal with, and it can be hard to get face time to tackle the issues. Sometimes, you can be too close to the problem, and your pleas fall on deaf ears.

This is where external safety leadership coaching can make a big difference. By bringing in a third party, you can schedule coaching sessions in advance, creating a sense of obligation, and making it more difficult to avoid the issue.

Third-party safety consultants with a coach-like approach such as myself can also bring a fresh perspective, helping you and those in positions of leadership to identify issues with a safety culture that you may not have even thought about.

If there’s a deadlock when it comes to safety leadership, an unbiased consultant can help break it and get everyone back to the important work of improving safety.

Getting leaders involved in safety can be one of the most powerful tools in a safety and risk manager’s arsenal. When directors and managers show real willing and involvement in safety at work, it inspires others to do the same, allowing them to internalise the teachings and creating a sustainable safety culture.

I have two decades of experience in safety and risk management which includes coaching managers and supervisors to become good leaders. If you are curious about how I can help you, send me a message on 07814 203 977, or use the contact form below or if you prefer book a 15-minute virtual call. to talk things through.